The money-saving blueprint for event organizers: unlocking additional earnings
What we recommend and what we observe are the strategies and tactics of our clients – event organizers.
In the event organization business, every detail matters – the speed and cost of sales, accurate software performance, payment processing speed, partner management, the opportunity for additional earnings through existing advertising channels, and much more.
While we cannot disclose the specifics of our clients’ work, we can showcase the main strategies of working with the ticketing platform TixGear – ArenaSoldOut.com.
Today, we will describe the most common forms of collaboration between event organizers and TixGear – ArenaSoldOut.com ticketing platform, the benefits, steps to reduce costs, increase revenue, and accelerate ticket sales revenue.
Cost reduction:
- You promote your own website and social media instead of promoting a ticket operator..
- You pay low commission fees to ArenaSoldOut.com instead of high fees to ticket operators.
- You receive money directly into your account after each ticket sale instead of waiting for it from a ticket operator for a long time.
- You have full sales analytics visibility, even if your events are in different locations, and can quickly adjust your marketing strategies.
- You have complete control over your tickets – you can adjust prices based on sales, create tariff plans, group tickets, and run promotional campaigns.
- You can sell through any number of partners and bloggers, providing them with different conditions.
- You build a customer database and can advertise your future events to visitors of past events.
- You don’t have to compromise on anything and can utilize the full functionality of the TixGear – ArenaSoldOut.com platform.
What you won’t have:
No random buyers browsing ticketing systems and occasionally purchasing tickets without advertising.
Increased revenue:
Alongside tickets, you can sell related products and services such as parking spaces, fast-track access to champagne glasses during intermission, merchandise, videos, photos, and any other products. Since you have already invested in advertising, you can simultaneously sell additional products that your buyer can access either online or at the event.
To do this, you need additional agreements with the ticket operator and the Venue specifying that they will receive tickets through the API.
In this case, the full venue (available seats) will be visible both on your website and for Seller 2-3, allowing you to track sales and evaluate the effectiveness of the ticket operator’s internal advertising (often ticket operators and services claim to promote new events to visitors of similar events, and you will be able to see the results).
Seller 2-3 will increase the price on their website since they usually have higher commissions.
Cost reduction:
- On your website and social media channels, you can sell tickets with minimal commission fees. All tickets sold through your website and social media will also incur a low commission fee from TixGear – ArenaSoldOut.com.
- You can promote your website and direct visitors to your website and social media instead of promoting the ticket operator.
- You can run two advertising campaigns – promoting your website and social media channels, as well as promoting Seller 2-3. You can compare sales, speed of receiving funds, and your expenses per ticket.
- You receive money for tickets sold through your website and social media (excluding tickets sold by Seller 2-3) directly into your account after each ticket sale. You receive money from Seller 2-3 in accordance with the agreements you have made with them. All sales are visible on the TixGear – ArenaSoldOut.com platform, and you can see all sales.
- You have complete control over your tickets – you can adjust prices based on sales, tariff plans, and these changes will be reflected simultaneously for you and Seller 2-3. You only need to log into the platform and make the desired changes.
- You can sell through any number of partners and bloggers, offering them different conditions. If you provide them with your widget for their websites/social media, you can track their sales.
- You build a customer database from those who purchase tickets through your website and can promote your future events to them.
- You don’t have to compromise on anything and can utilize the full functionality of the TixGear – ArenaSoldOut.com platform. However, for tickets sold by Seller 2-3, you will: 1. Pay commissions according to the agreements with them, 2. Receive funds later according to the agreements.
What you won’t have:
Low commissions for each ticket sold, as the commission for tickets sold by Seller 2-3 will likely be higher according to the agreements.
Increased revenue:
Alongside tickets sold through your website and social media, you can sell related products and services such as parking spaces, fast-track access to champagne during intermission, merchandise, videos, photos, and any other online products.
Since you have already invested in advertising, you can simultaneously sell additional products that your buyers can access either online or at the event.
Regarding the N% of tickets (seats) sold by the venue or ticketing service (Seller 1), you often cannot monitor sales in real-time or make quick online changes as needed.
BUT! With the remaining quota of N% seats allocated to you by Seller 1, you can:
Set them up through TixGear – ArenaSoldOut.com and start selling on your own website, social media channels, bloggers, and partners.
- Cost reduction:
- On your website and social media channels, you can sell tickets with minimal commission fees. For all tickets sold through your website and social media, you will also pay a low commission fee to TixGear – ArenaSoldOut.com.
- You can promote your website and direct visitors to your website and social media instead of promoting the Seller 1.
- You can also run two advertising campaigns – promoting your website and social media channels, as well as promoting Seller 1. This allows you to compare sales, speed of receiving funds, and your expenses per ticket.
- You receive money for tickets sold through your website and social media (excluding tickets sold by Seller 1) directly into your account after each ticket sale. Seller 1 settles with you for the tickets sold according to the agreement you have with them.
- You have access to sales analytics for tickets sold through your website, social media, and partners. You can see real-time sales data (excluding Seller 1).
- You have complete control over the tickets you release through TixGear – ArenaSoldOut.com – you can adjust prices based on sales, tariff plans, and these changes will be reflected simultaneously for you and your partners (excluding Seller 1). You only need to log into the platform and make the desired changes.
- You can sell through any number of partners and bloggers, offering them different conditions. If you provide them with widgets for their websites or social media, you can track their sales.
- You build a customer database from those who purchase tickets through your website and can promote your future events to them.
- You don’t have to compromise on anything and can utilize the full functionality of the TixGear – ArenaSoldOut.com platform for the seats/tickets you set up through TixGear – ArenaSoldOut.com.
Increased revenue:
Alongside tickets sold through your website, social media channels, partners, and bloggers, you can sell related products and services such as parking spaces, fast-track access to champagne during intermission, merchandise, videos, photos, and any other online products.
Since you have already invested in advertising, you can simultaneously sell additional products that your buyers can access either online or at the event.
These are just the most common working schemes for event organizers. You can reach out to us and find your own schemes that will help you become maximally successful.
You can choose any of these options, and simultaneously select the desired option for different events.
We work to help you earn more and have many additional opportunities!
